Kelsea Ballerini Collaboration with the Foursquare Swarm App

• By Nick Cantwell
• August 13, 2017
• Comments Off on Kelsea Ballerini Collaboration with the Foursquare Swarm App

Kelsea Ballerini will be releasing her new album “Unapologetically” on November 3rd and there is a very innovative way for you to hear a sneak preview of each song as well as revealing the set list. Using the Foursquare Swarm app, here’s how the previews will be released:

• Fans follow Kelsea and Foursquare Swarm on Facebook and Instagram to find hints on where to check in
• Fans go to the space that has been teased on socials (i.e. gym, mall, etc.) and check in with Foursquare Swarm
• After checking in, fans receive a “Kelsea Ballerini Bonus”
• When the Insights screen is swiped away, a clip and track listing will be revealed. (iOS users will need to use headphones) Fans will tap to stream.

Following the launch, these tracks received over 12,000 views in 3 hours.